Use Case: Typical Day For a Dealer/Distributor


Tuesday, October 22, 2024

Overview

We here at CoMarket have spent many years developing software for companies, trying to make workflows cleaner and simpler, and streamlining processes. Our staff has decades of experience making information readily available to those who need it and eliminating busy work wherever we can. To that end, we have tried to make CoMarket the easiest, most practical platform for managing coop marketing programs. We see the potential in coop marketing not being reactive to old sales, but proactive in responding to current sales and future sales and hope you will too.

Description

After logging into Comarket through the dealer portal, she can immediately see how much funding is available for joint marketing projects and/or purchasing POS displays, signs, demo boxes, etc. Further, she can propose potential projects with funding requests through the interface.

Target Audience: Marketing Staff With the authority to propose joint marketing programs and the authority to spend co-op marketing funds

Desired Outcomes

  • Immediate access to marketing funds
  • Faster responses on proposed marketing programs
  • Faster responses on orders for marketing materials (signs, demo boxes, etc.)

Process

  • User logs into CoMarket via the Vendor Portal
  • User can see on the dashboard if there are any unspent co-op funds on their account.
    • If there are unspent funds, the user can place an order for any marketing materials they need to better sell the manufacturer’s products
  • User can download the latest cut-sheets, installation manuals, etc. that are available via the portal
  • User can download project portfolios – sets of pictures and documentation for existing projects that highlight how the manufacturer’s products can be used/installed
  • User can propose potential joint marketing projects with funding requirements. These will then show up on the dashboard for the manufacturer immediately, so they can see what has been proposed and respond accordingly. A conversation can be tracked for the project if there are any questions, as well.

Benefits

  • Immediate availability of co-op marketing funds for demo boxes, signs, POS displays, etc.
  • Immediate availability of the most current how-to manuals, product specifications, etc.
  • Immediate availability of photos and documents of existing projects that can be given to contractors or end users
  • Ability to track the approval of proposed marketing events with proposed funding levels

Challenges

  • Building the habit of sending regular sales data to the manufacturer so that co-op marketing funding levels are updated in a timely manner

Success Metrics

  • Co-Op Marketing funds being spent throughout the year, rather than at the end of the year so they are not lost
  • More meaningful co-op marketing projects being proposed and approved
  • An increase in sales from a better coordinated co-op marketing program

Please contact us to see what we can do for you!

jwm@plaidmug.com
330-552-8150