Overview
We here at CoMarket have spent a lot of years developing software for companies, trying to make workflows cleaner and simpler, and streamlining processes. Our staff has decades of experience making information readily available to those who need it and eliminating busy work wherever we can. To that end, we have tried to make CoMarket the easiest, most practical platform for managing coop marketing programs. We see the potential in coop marketing not being reactive to old sales, but proactive in responding to current sales and future sales and hope you will too.
Description
After logging in, she can immediately see on the dashboard which activities need to be approved, by whom they need to be approved and what disbursements need to be forwarded to accounts payable. Status reports are quickly accessible and available at the touch of a button.
Target Audience: Marketing Directors/Leads
- Overall authority to approve marketing projects for the organization
- Overall budget authority for the marketing department
Desired Outcomes
- Reduce the time necessary to check on the status of on-going activities
- Quickly see where expenditures stand, both current and future
- Quickly see what potential projects are available
- Have better information for making forward looking decisions
Benefits
- Eliminates over 50% of the time necessary to track and manage on-going activities
- Allows her to quickly see current and future expenditures
- Allows her to see where sales stand and the direction of sales trends, if we are able to collect current sales data from dealers and distributors
- Allows her to see quickly which dealers may need to be engaged, either for sales growth or sales declines, again if we can collect current sales data
- Keeps the brand in front of the dealers
Challenges
- Making sure the appropriate data feeds from the accounting and ERP systems are available for generating any needed reports
- Making sure the appropriate sales information is being collected from dealers and distributors
Success Metrics
- Management time: how long it takes the marketing director and staff to manage new and on-going projects and generate pertinent reports
- Dealer satisfaction: Is it easier and more meaningful to engage more directly with dealers and for the dealers to engage with the company
- Cost Savings: can existing staff be reassigned to other marketing tasks because they are spending less time managing programs and collating data for reports
Please contact us to see what we can do for you!
jwm@plaidmug.com
330-552-8150