Overview
We here at CoMarket have spent a lot of years developing software for companies, trying to make workflows cleaner and simpler, and streamlining processes. Our staff has decades of experience making information readily available to those who need it while eliminating busy work wherever we can. To that end, we have tried to make CoMarket the easiest, most practical platform for managing coop marketing programs. We see the potential in coop marketing not being reactive to old sales, but proactive in responding to current sales and future sales and hope you will too.
Description
Many manufacturers would like to have a better relationship with their dealers. They would like to be able to support them better, make sure that they are more aware of the brand and also provide better, more timely, information from the field as to what is happening.
Target Audience: direct channel associates/contractors
- Manufacturer wants to interact with customers
- Manufacturer wants to recommend products and solutions to customers
- Customer has real-time sales data that manufacturer would like to have
Desired Outcomes
- Create more comprehensive and consistent brand awareness
- Provide a conduit for communication that provides a more reliable and quicker way for information to move both directions – to the manufacturer and to the dealer
- Give the dealer an easy-to-use portal to see what coop marketing funding is available, what projects are scheduled, propose marketing projects/events, and provide sales information/feedback directly to the manufacturer
User Journey: Direct Channel Sales Associate
- Log into the system
- See on the dashboard what funds are available, upcoming projects/events being sponsored by the manufacturer
- Download/view relevant tear sheets and other brand information
- Propose a project/event that could use some of the coop funds available
- Upload sales information to manufacturer
- Log out
Benefits
- For the direct channel, gives quick and easy access to relevant sales/brand information
- For the direct channel, gives quick and easy access to information about coop funds available and other marketing projects/events that the manufacturer is sponsoring, or participating with
- For the manufacturer, more timely interactions with dealers and contractors
- For the manufacturer, more timely sales information
Challenges
- Making sure that dealers and contractors know that the portal exist
- Training dealers and contractors to use the portal - they will need to change their habits
Success Metrics
- Access to more timely sales information: has it been easier to collect and use current sales information from dealers and contractors
- Better brand awareness
- Being proactive, not reactive, in coop marketing funding: can thinking be shifted to looking forward to where sales trends predict sales are changing – both up and down
- Quickly bring on new direct channel locations: how quickly can programs roll out and sales begin at new direct channel locations
Please contact us to see what we can do for you!
jwm@plaidmug.com
330-552-8150