A question we are being asked more frequently is: I want to build closer relationships with my dealers. Can you help?

These companies are typically using two-step distribution and are not trying to bypass their distributors, just add another touchpoint with the people talking to who is actually buying their products. They typically want to offer some type of incentive to the salespeople and provide a faster, easier way to obtain electronic marketing materials and even order physical marketing materials (POS displays, signs, etc.).

CoMarket has provided this ability almost from the first day we began operating. Our initial clients almost immediately expressed interest in us offering something that would allow them to strengthen those relationships. And, most importantly, be a tool that allows them to scale beyond just 10 or 20 dealers.

One client, in particular, has products being sold in almost 2,000 dealers across North America. Even though they have a decent IT system, they don’t have anything that would allow them to maintain conversations with these dealers, or allow them to order marketing materials or submit and process paperwork for SPIFs (Sales Performance Incentive Funds).

Here's how CoMarket handles this:

• We built a vendor portal that allows our clients to give access to dealers/distributors
• We built an ordering system into the vendor portal that allows dealers/distributors to place orders for any marketing materials our clients want to make available. The default setting requires no integration. However, we can easily integrate with other systems, just ask!
• We added a shareable drive that allows our clients to keep the most up-to-date PDFs and other docs available to everyone you would like to have access. Documents can be added, updated, and deleted at any time, so the most current information is always available.
• We added galleries that allow our clients to keep photos and other docs in groups so that projects and use cases can be showcased for dealers and distributors.

Please contact us to see what we can do for you!

jwm@plaidmug.com
330-552-8150