A common comment about Coop Marketing programs is that they are ‘the bane of my existence’. Marketing Directors can’t deny the value of them, but find the on-going management of them difficult.
CoMarket eliminates the hassle of managing Coop Programs. From the approval process, to the tracking of funds and documentation, all of the relevant information is in one location for everyone. Spreadsheets go away, the tracking of potential events is consolidated, the ability to compare events across sales regions becomes possible.
For C Level executives, the transparency and trackability of funds and event/sales program documentation make budgeting and planning discussions more productive and straightforward.